I’ve never been that impressed with the quality of ideas and ads put forth by the Republican Admen responsible for producing TV and web ads for their candidates. The ads for the party, President and most congressional candidates is usually the same old drivel.
That said, producing ads is tough. A lot of people can come up with creative ideas, but then you’ve got production costs (filming, editing, etc.) It’s not easy. Sadly, the inbred consultant class of the GOP usually regurgitates the same crappy 30-second spot, and then cash-in their absurd fees and 15% commissions on the ad buys.
That’s why Powerline’s contest idea is so necessary. They started a contest, and awarded a prize to the best ad. Frankly, the GOP might try something similar. Just look at how good some of this stuff is.
Of course, the ad above doesn’t have some of the constraints of the 30-seconds time frame (though they ought to consider 60-second ads), the FEC gibberish forced into ads, or the “Take Action” close that might be needed. That’s not the point. It’s time to unleash the creativity of “An Army of Davids” (see Glenn Reynold’s book) on the body politic. The PR war on the debt deal shows just how woefully unprepared the GOP is for the upcoming election.
Here is another side benefit. The contest entrants will produce hundreds of potentially good ideas, all of which could be used during the campaign season, across the broad spectrum of the electorate. Such a contest could literally deliver a broad range of policy knowledge, to be deployed in a targeted fashion through the campaign season. (if you read the post, this ad wasn’t even a prize winner!)
Anything is better than leaving yet another Presidential election year in the hands of the brain-dead, inbred morons of the GOP consultant class.