Researchers have found that some buyers are willing to pay for environmentally friendly products because those products are “status symbols.” A report in the Atlantic states: “Environmentally-friendly behaviors typically go unseen; there’s no public glory in shortened showers or diligent recycling. But when people can use their behavior to broadcast their own goodness, their incentives shift. The people who buy Priuses and solar panels still probably care about the environment—it’s just that researchers have found that a portion of their motivation might come from a place of self-promotion, much like community service does good and fits on a résumé.”
In an observation that should surprise no one except a few cave-dwellers, a new study from NATPE/Content First and the Consumer Electronics Association has found that millennials find Netflix subscriptions more valuable than broadcast and cable subscriptions. There are, however, some useful insights to be gleaned if we look a little deeper.
In Scott Cleland’s recent piece titled, “Silicon Valley’s Biggest Internet Mistake,” he makes an important, too little addressed point: Were the FCC to classify Internet service as a “telecommunications” service under Title II of the Communications Act, this drastic step likely would have significant adverse international ramifications.
The Federal Communications Commission has a Procrustean problem. The agency would do well to acknowledge it as a means of reforming its regulatory process.
I borrow from FTC Commissioner Maureen Ohlhausen’s address, “The Procrustean Problem with Prescriptive Regulation,” delivered at the Free State Foundation’s Sixth Annual Telecom Policy Conference on March 18. If you missed the conference and haven’t seen the C-SPAN video of Commissioner Ohlhausen’s speech or read it, you should. It ought to be required reading at the FCC.