The man who brought the world the “I Love NY” sensation of the 1970s has a new mission: To get the words “It’s Not Warming, It’s Dying” to roll off the tongue. He has come up with a new logo for this mission, at right.
According to The Weather Channel:
The logo represents Earth, with the bright green symbolizing life and the smoky black showing the deadly effects of climate change, according to an interview with the logo’s creator, Milton Glaser, in the architecture and design magazine Dezeen. A giant poster featuring the logo has been hung outside of New York’s School of Visual Arts, where Glaser is chairman. It’s also being distributed on pins, five of which can be purchased for $5.
Wow – I wonder how much he charged to come up with a logo that a fifth grader could have produced in two minutes using the gradient functionality in MS-WORD. Consider what I imagine were some of Glaser’s earlier attempts: