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There is a lot of misleading information about hydraulic fracturing, also known as “fracking,” out there. Some of it comes from sources that are intentionally misleading, like the movie Gasland, but some of the confusion surrounding the process of hydraulic fracturing comes as a result of poor messaging from the the oil and gas industry itself, who for years allowed environmental activists to control the narrative around fracking.
Jon Haubert from the group Coloradans for Responsible Energy Development (CRED) discusses the role that CRED plays in helping the general public understand the process of hydraulic fracturing in a balanced manner that weighs the costs of developing oil and natural gas against the benefits derived from them. Haubert discusses some strategies for communicating the benefits of fracking to a general audience and share successes from Colorado.