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In today’s edition of the Heartland Daily Podcast, Aaron Biebert – Director and Executive Producer at Attention Era Media joins hosts Donny Kendal and Director of Communications Jim Lakely to talk about e-cigarettes and his soon-to-be-released documentary, A Billion Lives.
Biebert talks about how he came to be so involved in this subject. He explains how these relatively new products can prevent the potential loss of a billion lives that are may be lost due to the use of traditional tobacco products. He dispels many of the myths and misconceptions promoted by opponents of e-cigarettes, and helps illuminate the health benefits.