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- CDC to Spend Millions Combatting E-Cigs after States Link Hospitalizations to THC - October 22, 2019
- Shady Companies and Black Market Substances, Not JUUL, Are Causing Hospitalizations - October 10, 2019

Dave Goerlitz, left, was the Winston Man.
In this episode of The Heartland Institute’s Voices of Vapers series, Jim Lakely, director of communications, and Lindsey Stroud, government relations coordinator spoke with David (Dave) Goerlitz about his efforts to combat the Food and Drug Administration’s deeming regulations which will significantly impact the options available to persons who want to quit smoking.
Dave Goerlitz is an actor, producer, model, public speaker, and vaping advocate. In the 1980s, Dave was popularly known as “The Winston Man,” as an employee of R.J. Reynold’s advertising campaign. Dave publicly stood against the tobacco industry and participated in the American Cancer Society’s “Great American Smoke Out” in 1988.
Since then, Dave has been an advocate against the targeting of children in the tobacco industry’s advertising. In 2007, Dave was introduced to e-cigarettes, and after understanding the potential health benefits the products have to offer smokers, became an advocate of the promotion of tobacco harm reduction.
In this podcast, Dave discusses his previous role fighting big tobacco and his current efforts in the vaping community.