NBC

Spring professional football returns in 2019 with the Alliance of American Football (AAF). 

At 8 p.m. on Friday, September 8, it was likely more TV viewers than usual were looking for escapist fare that would take their minds off Hurricane Irma, which devastated idyllic Caribbean islands and was zeroing in on Florida.

The age-old analogy describing a good salesman is “He can sell ice to Eskimos.” Let us now contemplate the opposite. What if someone has repeatedly screwed up so terribly – they could damage the sale of the hottest of commodities to a full panoply of desperate buyers? How could anyone hamstring a water auction – in the desert?