School choice has been trending for a good many Januarys now, and that’s not just because of the successful promotion efforts of National School Choice Week (NSCW), held annually during the final week of January. After launching five years ago with just a few hundred public events, NSCW will sponsor 16,140 rallies, forums and the like in all 50 states this Jan. 24-30.
The age-old analogy describing a good salesman is “He can sell ice to Eskimos.” Let us now contemplate the opposite. What if someone has repeatedly screwed up so terribly – they could damage the sale of the hottest of commodities to a full panoply of desperate buyers? How could anyone hamstring a water auction – in the desert?